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Digital Marketing

About this course

UET’s Digital Marketing online training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics.

Prerequisites: No Programming background required.

Key Topics to Cover: Visualizing Data / StoryTelling

Intended Outcomes:

  • Exposure To Data Analytics and Data Dashboarding
  • Understand and Apply Data Management Tools ( Excel/Data Studio )

PROJECTS:

Which case studies will be part of this course?

In this module, you will learn about, how to maximize your revenues using funnels and analytics. Develop a Digital Marketing strategy and implementation plan for a B2B or B2C product.

Syllabus:

UET’s Digital Marketing online training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Google Analytics.

  • MODULE 1: INTRODUCTION TO DIGITAL MARKETING
  • MODULE 2: SEO-KEYWORD PLANNING
  • MODULE 3: SEO-ON PAGE
  • MODULE 4: SEO-OFF PAGE
  • MODULE 5: SOCIAL MEDIA MARKETING-1
  • MODULE 6: SOCIAL MEDIA MARKETING-2
  • MODULE 7: SEARCH ENGINE MARKETING-GOOGLE ADWORDS
  • MODULE 8: EMAIL MARKETING
  • MODULE 9: AFFILIATE MARKETING
  • MODULE 10: UNDERSTANDING GOOGLE ANALYTICS
  • MODULE 11: MASTERING GOOGLE ANALYTICS-1
  • MODULE 12: MASTERING GOOGLE ANALYTICS-2
Consists of
  • In-Person Teaching
  • Video Lessons
  • Softskills Training
  • Capstone Project